India focuses on confidence-building strategies to woo tourists: official
India has focused on post-pandemic confidence-building strategies to boost its tourism sector in the Middle East region which has been one of its main target markets, a senior Indian official has said.
Speaking to the media at the ongoing Arabian Travel Mart, which kicked off here on May 9, Rupinder Brar, additional director general of the Ministry of Tourism, said on Tuesday that India was focusing on alleviating the hardships created for the tourists due to the spread of the coronavirus which has hit the global economy hard.
A large number of Middle Eastern tourists visit India for medical, wellness and luxury tourism and that the government is holistically promoting Indian tourism in the Middle Eastern market, he said. at the press event which was also attended by Bollywood celebrity Rakul Preet Singh and international singer Shweta Subram.
During the four-day Arabian Travel Mart, the India pavilion introduces the country as a 365-day destination, a year-round multi-faceted tourist destination such as culture, adventure , cruising, golf, MICE (meetings, incentives, conferences and exhibitions). ), luxury, wildlife, wellness, medical tourism, etc.
The ministry also focused on post-pandemic confidence-building strategies, he said.
It was pointed out that India has opened up to international visitors and for this, the ministry has already undertaken the Namaste India campaign encouraging international visitors to come to India.
Minister of Tourism, Government of Uttarakhand, Satpal Maharaj discussed the importance of tourist destinations in Uttarakhand which can be leveraged for tourism promotion, such as adventure tourism, wedding tourism in the state.
He highlighted the initiatives taken by the government of Uttarakhand to increase the number of tourists in the state.
India is among many other countries around the world that have been severely affected by the coronavirus outbreak since 2020. Although continuous efforts around the world have improved the economic situation, many sectors such as tourism continue to struggle to recover.
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