John Kincade Talks About Building Confidence During “Pizza With The Pros”
Philadelphia sports radio host John Kincade addressed Rowan students at this week’s Pizza with the Pros event on Monday, November 1.
Pennsylvania native John Kincade spent 25 years as a sports radio host in Atlanta before returning to Philadelphia with “The John Kincade Show on 97.5 The Fanatic.”
Kincade shared stories with students about her journey and how they can learn from her unique style and positions in the industry.
Throughout his speech, Kincade often encouraged students to step out of their comfort zone. He told students to “step up to people”, even if it may lead to failure, instead of waiting for opportunities to come their way. Accepting failure and learning from mistakes was Kincade’s repeated idea, highlighting its importance and prevalence in his own career.
Kincade recalled a defining moment from his internship at PRISM, the original Philadelphia sports broadcast station at the time. While working on the Flyers’ cover, Kincade noticed the coach editing a film using an outdated method. Kincade, only an intern for the broadcasting company, bravely pointed out that there was an easier shortcut. This bold move was vital to Kincade’s career. The Flyers traded his internship for a full-time job with the company.
A student asked about taking a risky move when struggling with trust issues. Kincade recalled his early days in high school. He noted how his size, or lack thereof, caused him to form a “funny kid” mentality. Kincade described him as having “Bravade, not confidence”. This phrase would be meaningful to Kincade in the future, as he lived it for the rest of his career.
“If you don’t want to disappoint people, you won’t. One hundred percent,” Kincade said.
This state of mind helped him stay true to his art. Kincade emphasizes how effort and the extra effort will do wonders, even if one makes a big mistake.
“Don’t be afraid to tell people what you don’t know,” Kincade said. He added that asking questions is essential for students to pursue their careers.
Kincade also explained how radio station rankings work. He mentioned how he wanted his show to be perceived. He didn’t want it to be classified as an everyday show.
“[Its not] your dad’s radio show. I want to be your radio show,” Kincade said.
His target audience for “The John Kincade Show”, is 18 to 26 years old. Without getting personal, Kincade explained that his salary is based on how long a single listener stays tuned, not the amount of listeners who tune in.
Choosing a younger demographic was one of the many ways Kincade departed from the traditional underpinnings of Philadelphia sports radio programming.
Understanding his audience’s shorter attention spans, he knew he would need other outlets to deliver shorter content. It has a production team made up of younger employees than their counterparts on other radio shows. They go a long way in directing Kincade’s content to its younger target audience.
Regarding Kincade’s time in Atlanta, he stressed how important it was for him to stay true to himself. The American Southeast, particularly Georgia, is a “totally different animal” when it comes to sports, Kincade said. Instead of trying to fit in, Kincade played into his “outsider” status and asked his Atlanta audience to just accept him. Fan acceptance welcomed Kincade into their sports world. The culture surrounding Atlanta sports has more similarities than differences with that of Philadelphia sports.
Kincade always accepts a challenge and any criticism he faces. He mentioned that the day his production team stops challenging him is the day they stop working for him. He filled the hall with the utmost humility and charisma, leaving the students in attendance inspired for the next step.
Parx Casino Brand Ambassador Natalie Egenolf will be speaking at Pizza with the Pros on Monday, November 8 at 6 p.m.
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