Model-led initiative launched to build children’s confidence – ATV Today

Lionesses Leah Williamson and Beth Mead top a list of female role models for young people.

Following their resounding success at the Women’s Euros, the pair took first and second place in the top 20 confidence-building icons, ahead of Harry Potter star Emma Watson and the Duchess of Cambridge. Other models include football stars Lucy Bronze and Alex Scott, as well as Olympian Laura Kenny.

The survey of 1,000 parents, caregivers and guardians of children aged 3-6 also found that 72% believe their young children are, or were, worried about starting school, with 51% of parents also sharing this anxiety.

As a result, 74% are looking for advice to help build their children’s confidence, while 65% of parents are looking for role models for their children.

The research was commissioned to mark the launch of Ultimate Princess Celebration: Time to Shine – a new model-led initiative created by Disney Princess and educational charity The Female Lead. Led by Lioness captain Leah Williamson, the campaign aims to inspire and build confidence in young children as they prepare to start school – and in the early years beyond.

Leah, who led her team to victory at Euro 2022 and made history as the first English women’s football team to win the international title, said:

“The first years at school are exciting. I remember it as a moment when I really started to recognize my love for football and how much I loved playing. Having the confidence to pursue endeavors is at the heart of all Disney Princess stories – so what better way to inspire young girls than by practicing self-confidence and perseverance, they can be anything they want be.

Disney Princess and The Female Lead have also created a series of encouragement videos and assertive mantras featuring the stories of Disney’s Princess characters. Princess Pep speaks address the themes of adventure, confidence and personal potential to prepare children aged 3 to 6 for their first years of school.

They use stories based on qualities such as Tiana’s perseverance and Rapunzel’s bravery, and are told by teenage YouTubers and authors, Kirsten and Aiyven Mbawa, from Northampton. The sisters, who also run Happier Every Chapter, a monthly book subscription service they funded on Kickstarter to promote children’s literacy and diversity, became the charity’s first official young leaders.

Sarah Fox, Vice President of Marketing and Communications, Disney Consumer Products, Games & Publishing EMEA, said:

“We know that the start of school can be an emotional time for parents and children. We hope Ultimate Princess Celebration: Time to Shine and its amazing selection of female role models inspire kids to find the confidence they possess as they begin a new chapter in their own story – just like the Disney Princesses.

Top 10 Trusted Adult Role Models For Kids

  1. Leah Williamson
  2. Beth Mead
  3. Emma Watson
  4. Kate, Duchess of Cambridge
  5. Lucia Bronze
  6. Emma Raducanu
  7. Laura Kenny
  8. sky brown
  9. Alex Scott
  10. Ariana Grande

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