South African Tourism Releases Trust-Building Campaign, Marketing & Advertising News, AND BrandEquity


South African tourism launches trust-building campaign

As part of the first step in its Total Confidence campaign, South African Tourism has released a series of videos showcasing the precautionary measures employed by the destination. These efforts aim to reassure tourists and invite them, even as international borders are about to open soon.

The first set of videos in the series aims to educate international tourists about the biosecurity systems in place, at all private hunting lodges and national parks, shopping malls, restaurants and government-owned accommodation establishments. These safety initiatives include fewer tourists in a safari vehicle to promote social distancing, digital menus, contactless parking, electronic payment systems, and more.

These short-form videos show the experiences from a travelers’ perspective, with the aim of providing step-by-step guidance and educating them on the mandatory protocols in place, to ensure they have a safe and memorable experience.

The tourist board is also aiming to post additional videos highlighting the safety rules for MICE experiences (meetings, incentives, conventions and events), as part of this series.

Read also: New Zealand shares message of hope and encouragement with Indian travelers

Neliswa Nkani, South African Tourism, Head of Hub – Middle East, India and South East Asia, said: “In South Africa we remain committed to the safety and health of our visitors. Over the past few months, a lot of advisory work and attention has been put on both, reducing industry risks and putting in place health and operational protocols for the safety of all tourists and employees – these videos stem from these efforts.


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